.At the launch of Astrid Andersen's brand-new line Stel, a presentation stored outside on a pier, The Road's 2002 track "Turn the Webpage" was actually blasting away from the sound system. It was a star-aligned, emblematic minute, due to the fact that the London-trained developer is actually starting a brand new chapter in her manner life, this time around focusing the job around herself.Andersen's a lot marvelled at name menswear brand was concentrated, multicolored, and also streetwise. Along with Stel, she discussed in a pre-show meeting, "I need to rest easily at the center of it perhaps a lot more this time given that today it is actually a females's wear brand name, and also it is actually much more about me and my individual references." Stel likewise reflects Andersen's advancement as an individual. After stopping her line, the designer returned home to Jutland in the North of Denmark and had two children. She is actually certainly not the individual she was actually back then.Shifting gears in fashion is actually difficult to carry out. Brands appear to handle lifestyles of their own, and it is actually easy to become pigeon-holed. Stel breaks with a few of manner's rules. The tag is going to show in-season, so what is presented will definitely be actually on call for acquisition. Simultaneously, seasonality is actually lesser in the Stel equation than relevance. Selections will certainly be actually identified through amount (01, 02, and also 03 were actually shown in Copenhagen), the principle being that you can easily intermingle parts all over "times" both in your closet and also on the selling floor. Andersen sees no necessity for a garment to be deserted even if the calendar webpages turn. "The direct interpretation of stel is actually body," she claimed, but it [refers additional to] a foundational structure in a sort of industrial method it [also defines] a collection of collectibles-- when you refer to a tea service, you will call it a stel. For me, that was fairly an appealing beginning aspect in relations to the concept of making both antiques, yet likewise one thing that is actually a brand-new foundation." Having models present on scaffolding was arbitrary as it suggests several metaphors. There is actually building, which associates with creating a new brand, and the notion of assistance relates to her view that garments must help you. Stel is actually, fundamentally, a sort of mobile offering, however not one with the angularity of something like Legos or stacked Mu00e6rsk shipping containers. Action, agency, and empowerment are part of Andersen's plan. "When I talk about the brand name, I possess this tagline: tailoring that you can skate in, denim you can easily dance in, shirting you can travel in." Freedom, joy, movement.